Strategic Research Roadmap
A Data-Driven Proposal for AIAutomateUK Ltd.
The £90 Billion Opportunity
The UK's AI market is poised for exponential growth, transitioning from a nascent industry to a core economic driver. Our research must position AIAutomateUK to capture a significant share of this expanding landscape. Understanding the trajectory is the first step.
Where to Play: High-Adoption Sectors
Not all sectors are adopting AI at the same pace. Research should prioritize industries with proven AI investment and clear use cases. Financial Services and Healthcare represent prime initial targets due to high data volume and efficiency demands.
Client Pain Points: Adoption Barriers
To sell effectively, we must understand why clients hesitate. The primary barriers are not technical but strategic: skills, cost, and ROI uncertainty. Our research needs to quantify these fears and our solutions must directly address them.
The Path Forward: A Phased Research Strategy
A structured research approach will ensure resources are deployed effectively, mitigating risk and maximizing insight. We propose a four-phase strategy to build a robust foundation for market entry and growth.
Phase 1: Market & Competitor Analysis
Quantify the Total Addressable Market (TAM) and Serviceable Addressable Market (SAM). Identify and profile the top 10 UK AI automation competitors, analyzing their offerings, pricing, and market positioning.
Phase 2: Vertical-Specific Deep Dive
Conduct focused studies on the top 2 target sectors (e.g., Finance, Healthcare). Map key operational workflows ripe for automation and identify specific, high-value use cases that address the primary adoption barriers.
Phase 3: Solution & Pricing Validation
Develop Minimum Viable Product (MVP) concepts for the identified use cases. Test these concepts and proposed pricing models with a focus group of 20-30 decision-makers from target industries to validate ROI and willingness to pay.
Phase 4: Go-to-Market Strategy
Synthesize all findings to build a comprehensive go-to-market plan, including target customer profiles, channel strategy, key messaging, and a detailed sales and marketing playbook.